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ITSPmagazine Blog — By Sean and Marco
8 articles matching
They Forgot Your Brand Before They Left the Booth | An On Location Conversation at RSAC 2026 with Sean Martin and Marco Ciappelli
The expo floor at RSAC Conference 2026 is full of noise, spectacle, and buzzwords -- but ask a CISO what stood out, and they rarely name a brand. Sean Martin and Marco Ciappelli unpack why so many companies invest in attention-grabbing tactics while missing the one thing that actually builds trust: a clear, differentia
Beyond the Noise: A Senior Forrester Analyst’s Take on Securing GenAI at RSAC 2026
Is the cybersecurity industry just "agent-washing" its marketing, or are we on the verge of a revolutionary shift in how CISOs manage risk? Join Madelein van der Hout (Senior Analyst at Forrester), Marco Ciappelli, and Sean Martin as they record live from the RSA Conference to cut through the GenAI noise.
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
Cybersecurity marketing demands a different playbook. Gianna Whitver and Maria Velasquez, founders of the Cybersecurity Marketing Society, explain why emotional intelligence trumps technical specs when reaching stressed, elusive security buyers—and how CyberMarketingCon 2025 equips marketers with AI tools and timeless
AI Dependency Crisis + EV Infrastructure Failures: Tech Reality Check 2025 | Random and Unscripted Weekly Update with Sean Martin and Marco Ciappelli
Welcome back to Random and Unscripted, where Sean Martin and Marco Ciappelli deliver unvarnished reality checks on technology's actual impact on business and society. This week: How AI dependency is creating a critical thinking crisis in cybersecurity teams, why electric vehicle infrastructure promises are hitting hars
We're Becoming Dumb and Numb: Why Black Hat 2025's AI Hype Is Killing Cybersecurity -- And Our Ability to Think | Random and Unscripted Weekly Update with Sean Martin and Marco Ciappelli
Sean and Marco expose Black Hat 2025's AI marketing problem on Random and Unscripted: every vendor claimed "agentic AI" while CISOs couldn't tell them apart. Using the Greek myth of Talos, they warn we're surrendering decision-making to imperfect systems, creating echo chambers that make us "dumb and numb" to reality.
My Reflections from ITSPmagazine’s Black Hat USA 2024 Coverage: The State of Cybersecurity and Its Societal Impact | A Musing On Society & Technology with Marco Ciappelli and TAPE3 | Read by TAPE3
My Reflections from ITSPmagazine’s Black Hat USA 2024 Coverage: The State of Cybersecurity and Its Societal Impact Each year, Black Hat serves as a critical touchpoint for the cybersecurity industry—a gathering that offers unparalleled insights into the latest threats, technologies, and strategies that define our col
The Implications of Generative AI on Digital Identity, Brand Protection, and Content Marketing: A Philosophical and Sociological Reflection | A Musing On Society & Technology with Marco Ciappelli and TAPE3 | Read by TAPE3
Let's Talk About Brand Marketing | Beyond the Buzz: How to Create Lasting Impressions at the RSA Conference | "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." – Leo Burnett
Let's Talk About Brand Marketing | Beyond the Buzz: How to Create Lasting Impressions at the RSA Conference | A Musing On Society & Technology with Marco Ciappelli and TAPE3 | Read by TAPE3
Let's Talk About Brand Marketing | Beyond the Buzz: How to Create Lasting Impressions at the RSA Conference | "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." – Leo Burnett