ITSPmagazine is a free online publication that focuses on information technology, cybersecurity, data privacy, the InfoSec community and the influence that all this has on our everyday lives – as businesses, individuals and the society in which we live.

Delivered through articles, podcasts, webcasts, webinars, live panels, event coverage and talk shows, our team of cybersecurity experts explores the topics that matter the most: the human element and its symbiotic effect on the latest in technology, IT security and privacy.


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What's Happening At The Intersection Of IT Security And Society?

Sunday, January 20th, 2019   “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  - John Wanamaker   Stay tuned, enjoy this week's content, and share it recklessly with everyone.   They will thank you. 😉

Sunday, January 20th, 2019

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” - John Wanamaker

Stay tuned, enjoy this week's content, and share it recklessly with everyone.

They will thank you. 😉

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ITSPradio Updates

Unusual Gatherings | Conversations At The Intersection Of IT Security And Society™ is now a weekly podcast with Sean Martin and Marco Ciappelli

Where are we going? Where do we come from? Is technology driving and controlling us, or are we still choosing our own destiny? We are lucky. We have a lot of smart friends, we often meet new ones, and we all enjoy a conversation around a fire, a table, a barrel, a monolith, or whatever is available at the time.

Every week we invite Unusual Guests and we discuss the topics that got our attention.

Join us.

Pull up a seat, sit back and relax, but most importantly, listen up.


Here is the latest Episode

Unusual Gathering | Episode XVI
Conversations At The Intersection Of IT Security And Society

January 16, 2019

Guests
Kika von Klück | Thom Langford

Hosts
Marco Ciappelli | Sean Martin


This Episode:

Advertising, Branding, Marketing, and Privacy in the Cyber Society

On today's podcast we talk about branding, advertising, and marketing in the age of Big Data, Internet of Things, Social Media, Artificial Intelligence and, of course the World Wide Web; the primordial soup pond that has given life to this Cyber Society of ours.

More than one hundred years ago, John Wanamaker, an American merchant and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing," proclaimed,

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

So, where do we stand today?

Here is a taste of the questions we tried to answer in this lively conversation:

Did we resolve this century-old problem with technology, or are we still wasting about half of the pie, with the only difference being that now we know where — and how — we are wasting it?

Has creativity in advertising lost center stage, replaced by cold numbers and algorithms? Or do they work together for better results?

Artificial Intelligence, together with humans, is already creating interesting art — can it become part of the creative process to help us expand it?

As interactivity and micro-targeting can offer value by reaching the consumer at the right time for the product or service that is needed or desired, how much deeper can the mind be — or is already — manipulated to the extent of creating those needs and desires by giving the illusion of free will to the consumers?

If the arrival of online advertising, big data and social media was an advertiser’s dream come true, the latest calls for privacy, transparency, diversity, trust, and ethics are reshaping the scenario. But what the final shape look like?

Listen up and find out how we think we could balance creativity, technology, convenience, and respect for the consumers,

BTW, we had a good time and we hope you enjoy this conversation!

Thanks to our episode sponsor, US!
Learn more about sponsorship options here.


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Join Us For Yet Another Memorable Road Trip To San Francisco

It has become an ITSPmagazine tradition to start our coverage with what we call Chats On The Road To RSA Conference 2019. We connect with conference speakers, presenters, panelists and organizers to start the conversation way before anyone else does.

*The first two chats on the road have been published.
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Have a story to share and want to join us for the journey? We invite you to discover the benefit of the full coverage sponsorship and let us know if you are interested in joining us for our adventures. We look forward to another exciting conference.


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