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ITSPmagazine Blog — By Sean and Marco
3 articles matching
The AI SOC Moves Into Production, and Practitioners Want Hands on the Keyboard | A Recap at Black Hat USA 2026 with Bill Peterson, Senior Director of Product Marketing at Sumo Logic | Hosted by Marco Ciappelli
A week on the Black Hat USA 2026 show floor left Bill Peterson with three things he keeps coming back to, and the first is that the AI SOC has crossed from concept into production. The other two explain why practitioners are reaching for the keyboard and why vendor roadmaps now run in months instead of years.
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
Cybersecurity marketing demands a different playbook. Gianna Whitver and Maria Velasquez, founders of the Cybersecurity Marketing Society, explain why emotional intelligence trumps technical specs when reaching stressed, elusive security buyers—and how CyberMarketingCon 2025 equips marketers with AI tools and timeless
The Art of Building Security Products: Balancing Innovation and User-Friendly Design | A Conversation with Laurent Hausermann | Redefining CyberSecurity with Sean Martin
In this episode of the Redefining CyberSecurity Podcast, host Sean Martin, and guest, Laurent Hausermann, discuss the process of building security products, emphasizing the importance of understanding customer needs and focusing on delivering value.