i
ITSPmagazine Blog — By Sean and Marco
Insight and Conversations: Articles, videos, podcasts, and galleries from Sean, Marco, and other experts and vendors from around the world.
2 articles matching
They Forgot Your Brand Before They Left the Booth | An On Location Conversation at RSAC 2026 with Sean Martin and Marco Ciappelli
The expo floor at RSAC Conference 2026 is full of noise, spectacle, and buzzwords -- but ask a CISO what stood out, and they rarely name a brand. Sean Martin and Marco Ciappelli unpack why so many companies invest in attention-grabbing tactics while missing the one thing that actually builds trust: a clear, differentia
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
Cybersecurity marketing demands a different playbook. Gianna Whitver and Maria Velasquez, founders of the Cybersecurity Marketing Society, explain why emotional intelligence trumps technical specs when reaching stressed, elusive security buyers—and how CyberMarketingCon 2025 equips marketers with AI tools and timeless