ITSPmagazine Blog — By Sean and Marco

Insight and Conversations: Articles, videos, podcasts, and galleries from Sean, Marco, and other experts and vendors from around the world.

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How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

Cybersecurity marketing demands a different playbook. Gianna Whitver and Maria Velasquez, founders of the Cybersecurity Marketing Society, explain why emotional intelligence trumps technical specs when reaching stressed, elusive security buyers—and how CyberMarketingCon 2025 equips marketers with AI tools and timeless

November 3, 2025 · On Location

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ITSPmagazine Blog — By Sean and Marco

How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

The technology and cybersecurity companies featured here trust Sean Martin and Marco Ciappelli to tell their stories, showcase their innovations, and shape authentic brand narratives that connect with their audience.