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ITSPmagazine Blog — By Sean and Marco
Insight and Conversations: Articles, videos, podcasts, and galleries from Sean, Marco, and other experts and vendors from around the world.
2 articles matching
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
Cybersecurity marketing demands a different playbook. Gianna Whitver and Maria Velasquez, founders of the Cybersecurity Marketing Society, explain why emotional intelligence trumps technical specs when reaching stressed, elusive security buyers—and how CyberMarketingCon 2025 equips marketers with AI tools and timeless
Jump Into Our DeLorean and Travel Back and Forth Into the Future | An Infosecurity Europe 2024 Conversation with Madelein van der Hout and Paul McKay from Forrester | On Location Coverage with Sean Martin and Marco Ciappelli
Join Marco Ciappelli and Sean Martin as they sit down with experts at Infosecurity Europe 2024 to discuss the evolution, challenges, and human aspects of the cybersecurity industry.