A Their Story interview with Marco Ciappelli & Sean Martin
Guest: Stina Ehrensvard, Founder and CEO, Yubico
Once upon a time, there was an idea. It was a good one. It was so good that it became a flawless product and an extremely successful company overnight.
And they lived successfully and happily ever after.
— The End
Do you want to hear this story, watch the movie, and even wear their t-shirt? Of course not. It is a bad story and most importantly, it’s not true.
The story of the latest “overnight success” took years to bring together. It happens to be the same overnight success that’s jumped countless hurdles and pushed through some really tough “because we’ve always done it this way” industry roadblocks.
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