Enterprises are racing to adopt AI to accelerate business outcomes—streamlining customer service, optimizing operations, and enabling new product experiences. Yet the rapid rollout of AI initiatives often happens outside traditional security frameworks. This creates a misalignment: AI development budgets grow, but AI security budgets remain flat. The result is an ecosystem where innovation thrives, but exposure to novel threats expands unchecked.
One key risk is AI bot activity. Enterprises face billions of automated requests daily, often from large-scale AI models scraping content without permission. This scraped data can be repurposed to provide end users with summarized responses, bypassing the company’s digital channels entirely. For organizations that depend on web traffic, lead generation, or e-commerce conversions, the impact is direct—lost marketing reach, reduced sales, and diminished brand influence.
Conversational AI agents present another vector. Businesses deploy these agents to provide faster customer support, book services, or guide purchase decisions. However, attackers can exploit prompt injection, jailbreaks, or code execution vulnerabilities to manipulate responses, extract sensitive information, or damage brand trust.
Solution Overview
Akamai addresses these risks with a layered approach to AI-era security.
AI Bot Mitigation: Solutions like Content Protector identify and block unauthorized scraping while allowing controlled access when beneficial. This ensures valuable digital assets are protected and business models remain intact.
Firewall for AI: Purpose-built to safeguard conversational AI agents, this tool sits in-line with AI interactions, detecting and mitigating prompt injection, malicious queries, and other adversarial tactics. Organizations can monitor, modify, or deny sessions based on risk.
Tailored Threat Intelligence: Akamai leverages its global visibility to provide both high-level threat trends and customer-specific insights, enabling precise, data-driven defenses.
Secure Innovation Enablement: By integrating security controls from the outset, organizations can confidently expand AI-driven services without introducing unmanaged risk.
Business Outcomes
Organizations adopting Akamai’s approach can:
Preserve marketing and sales performance by preventing content theft.
Protect brand reputation by ensuring AI agents provide secure, trustworthy interactions.
Gain real-time visibility into AI-related threats across their global footprint.
Align AI innovation speed with security assurance, creating a sustainable competitive edge.
Conclusion
In the AI era, every company is an AI company—and every AI deployment must be secure by design. Akamai empowers enterprises to embrace AI’s potential while defending against the new class of threats it introduces, ensuring that innovation accelerates without undermining trust, revenue, or market position.
Learn more about Akamai: https://itspm.ag/akamaievki
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Guest: Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/
