The Need For Trust And Authentication In Email: A History

This is promotional content. Learn more.

Their story Valimail.jpg

Their Story interview with Sean Martin and John Dasher

In Part 1 of this "Their Story" podcast, Valimail's Alexander Garcia-Tobar chats with ITSPmagazine's Sean Martin about the challenges associated with the lack of trust in what is one of the most prevalent communications mediums in both the B2B and B2C arenas – email.

Email has been around for a while, which raises the question: what happened to trust and authentication in email? Did we forget them? ignore them? fail to develop protocols for them?

To answer this question, Alexander takes us down memory lane to look at the evolution of email filtering technologies which have historically been designed to keep bad emails out of our Inbox.



In Part 2 of this "Their Story" podcast, Valimail's Alexander Garcia-Tobar chats with ITSPmagazine's John Dasher about the value of email authentication in relation to the previous wave of authentication technologies found in credit cards, cloud services, and the like.

You can see email authentication being one of the crucial elements required to be viable in the long run.
— John Dasher

Alexander also addresses the increase in usage of email authentication with more domains adding authentication in the past 6 months than in the 5 previous years combined; what's behind the surge?

Given the complexities in, and the finicky nature of, the systems that comprise and enable company domains and their related email systems, Alexander provides some insight into how to tackle email authentication without paying the price later with faulty and/or unexpected system behavior.



In Part 3 of this "Their Story" podcast, Valimail's Alexander Garcia-Tobar chats with ITSPmagazine's John Dasher about some of the challenges organizations face as they make a move toward a world of email authentication along with some tips for how they can make forward progress against those challenges.

To begin the process, your organization must first recognize the three groups of entities that send email on your behalf:

  • Your own company via your own services: these should ALWAYS send as you

  • Criminals via their services: they should NEVER send as you

  • 3rd-party services: SHOULD they send as you? how? when? why?

Our goal is to authenticate the world’s communications. No one should suffer from email impersonation.”
— Alexander García-Tobar

According to a recent report, there are 6.4 billion (yes, billion) fake emails sent every day; that’s almost one fake email per person on the globe every day. The problem isn’t the sheer amount on emails. Rather, it is the impact these emails can have on an organization.

When organizations engage with the team at Valimail, these are the top 3 things that make them pause, according to Alexander:

  • Their jaws drop when they realize the numbers of 3rd-party services that are sending on their behalf (both good or bad)

  • They had no idea about the the types and locations of 3rd-party services sending fake emails — bad stuff — on their behalf

  • Nobody is immune — companies of all sizes are being impersonated every day

It’s not all doom and gloom though. While Alexander started the company to tackle the problems associated with email phishing, these are the main benefits their customers claim to experience after working with his team:

  • Email protection

  • Brand protection

  • Deliverability

  • Compliance

Ready to learn more? Listen in…

About Our Guest


Alexander García-Tobar is the CEO & Co-Founder of Valimail. A serial entrepreneur and global executive, Alexander has been CEO at two previous firms and has run global sales teams for three companies that went IPO. He held analyst and executive positions at leading research companies such as The Boston Consulting Group and Forrester Research, along with Silicon Valley startups such as ValiCert, Sygate, and SyncTV.

[ LinkedIn: ]