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Reducing Credential Risk Through Passwordless Authentication and Continuous Validation

Organizations that rely on distributed devices and cloud based management platforms face a set of recurring challenges: safeguarding user accounts, detecting misuse early, and maintaining trust during unexpected events. Many incidents trace back to credential compromise caused by password reuse or malware on employee devices. Even well executed platform security cannot fully neutralize risks created on the user side. This article outlines the core challenges organizations face and how modern authentication models and continuous testing can mitigate them.

The Challenge of Credential Compromise

Password reuse remains one of the most common weaknesses across all sectors. Even when customers understand the risk, strong password policies generate friction. This leads to predictable patterns: shared passwords, recycled passwords, or storage in unsafe locations. Malware such as credential stealers harvest these passwords and feed large breach repositories, making it easy for attackers to test known credentials against SaaS platforms.

When customers operate digital signage, IoT devices, or any system that must remain continuously online, attackers may see opportunity in those credentials. Unauthorized access exposes configuration data, content workflows, and connected device inventories. Even a small number of compromised accounts can create operational risk.

Detection Without Panic

When platforms receive reports that user data appears in a breach repository, they face immediate questions. Is the source internal or external? Are attackers inside the environment? Is customer data exposed? A structured incident response process is essential. It helps teams investigate quickly without escalating prematurely, verify whether the data is authentic, and determine the correct containment steps.

Continuous validation also plays a critical role. Bug bounty programs and penetration testing complement one another. Traditional testing happens at fixed intervals, while a bug bounty provides a persistent stream of external review. A well defined scope and workflow ensures the findings reach the right people, and it gives the organization an early detection mechanism for problems that automated tools may miss.

Eliminating the Problem at the Source

The most effective way to mitigate password based attacks is to eliminate passwords entirely. Passwordless authentication replaces static credentials with time bound identity verification. Magic links, for example, allow users to authenticate through email based tokens that expire after a short period. This removes the risk of password reuse, credential harvesting, and stolen password resale because there is no persistent secret to steal.

For organizations managing tens of thousands of devices, passwordless authentication reduces operational overhead and strengthens security posture at the same time. When paired with multifactor authentication or single sign on, this model creates a layered approach that significantly raises the cost of unauthorized access.

Building a Culture of Preparedness

Strong platform security includes more than technical controls. It requires clear runbooks, cross team coordination, and a willingness to communicate openly when incidents occur. When a report comes in, the team must be ready to verify, correlate, determine impact, remediate, and follow a structured workflow. This steadiness builds customer confidence and encourages continual improvement.

Organizations that invest in both prevention and rapid response capabilities are better positioned to manage digital risk. Passwordless authentication, paired with continuous testing and internal readiness, strengthens the foundation. It removes common attack vectors, supports customer trust, and provides a scalable model that aligns with modern cloud service expectations.
 

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Viktor Petersson, Co-founder of Screenly | On LinkedIn: https://www.linkedin.com/in/vpetersson/

Learn more and catch more stories from Screenly: https://www.itspmagazine.com/directory/screenly


“Security is our DNA, not an afterthought. A lot of people flash their badges, their SOC 2, their ISO and yada yada. It doesn’t actually mean that you are secure. It just means that you passed a series of check boxes. Security is a culture problem. We have prioritized that. We have built security in that culture.”
— Viktor Petersson

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