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ITSPmagazine Blog — By Sean and Marco
Insight and Conversations: Articles, videos, podcasts, and galleries from Sean, Marco, and other experts and vendors from around the world.
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No Brand Is a Brand — What a Store in Ginza Taught Me About Something I Wrote in 1996
Ginza on a weekday afternoon. Chanel. Dior. Louis Vuitton. Gucci. Cartier. Bulgari. Glass, gold, polished stone. If there's a street on this planet that has turned the logo into architecture, this is it. And right there, among them, a big store with its name across the front. Muji. Short for Mujirushi Ryohin.