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ITSPmagazine Blog — By Sean and Marco

Insight and Conversations: Articles, videos, podcasts, and galleries from Sean, Marco, and other experts and vendors from around the world.

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Six Hours, Five Strangers, and a Song the Machine Could Not Write | A Music Evolves Conversation with Gregoire Gensollen, Producer and Chief Operating Officer of Tucker Tooley Entertainment

A Hollywood producer puts five musicians who have never met in a room with a six-hour clock, then hands a generative AI tool to his host and gives him thirty minutes. What comes out of that comparison says more about creative labor than it does about the technology.

August 28, 2026 · Music Evolves

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The Flood Made Everything Free. So Now We Pay for Proof. | Lens Four by Sean Martin | Read by TAPE9

On July 15, Tidal stops paying royalties on fully AI-generated music, and the same move is spreading through publishing, film, science, software, and hiring at the same time. When generating anything costs nothing, the proof that a human made it becomes the product, and the only question left is who collects the fee.

July 11, 2026 · Redefining CyberSecurity