Data security is key for customer retention

  Image Source: Article

Image Source: Article

Nearly two-thirds (64 percent) of consumers worldwide say they are unlikely to shop or do business again with a company that had experienced a breach where financial information was stolen, and almost half (49 percent) had the same opinion when it came to data breaches where personal information was stolen.

This is according to a recent global survey by Gemalto, titled Broken Trust: 'Tis the Season to Be Wary, which surveyed 5,750 consumers in Australia, Brazil, France, Germany, Japan, United Kingdom and United States.

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