ITSPmagazine Sponsorship And Advertising Opportunities 


Cybersecurity Education Series For SMBs
Sponsorship Opportunities

ITSPMagazine is pleased to present a Cybersecurity Education Series For SMBs

Your Small Business Will Be Hacked - Because It Is Easy.


Countless studies suggest that the smaller, less-funded, under-staffed, and oftentimes less aware businesses don’t have the means and wherewithal to stand up a cyber defense akin to what their larger cousins do. This is unfortunate, as this segment of the supply chain represent a significant chunk of risk - not just to themselves, but also to their business partners, and therefore, the supply chain as a whole.

The fact that it’s hard for these smaller companies to get a handle on their security posture doesn’t mean something can’t be done to address this risk. That’s where this Small and Medium Business webinar series comes in.

ITPSmagazine is partnering with industry luminaries from around the world that have the first-hand experience and the expertise to help us raise awareness for this massive, underserved group of companies. 

We have scheduled a total of at least 21 webinars, divided in 7 main topic groups broken down into 3 dedicated (themed) episodes that will focus on creating awareness, educating business owners, advising and encouraging the participants to take the first and subsequent steps necessary to address the cyber risks they face. Our goal is to raise awareness to help increase their security posture, and ultimately, give them the tools and knowledge necessary to protect their business.

We are here inviting you to consider becoming a sponsor of this series, helping us to spread the word and make a difference. We are offering sponsorships for single webinars, packs of 3 themed webinars, or to become a supporting sponsor (10 webinar episodes) or a sustaining sponsor (21 webinar episodes - the full series).

If your target audience is the SMBs this is a unique opportunity for your company to get you and your brand in front of them on a regular basis.

Read on to learn more about the benefits associated with each sponsorship package on offer.


SMB Webcast Series is a great investment because...

As you probably know by now, ITSPmagazine is not the publication that talks about the latest news in a journalistic style. We consider ourselves more of an old school monthly opinion piece magazine. In particular, we talk about technology and cybersecurity as it intersects with society, individuals, humans, and our daily lives. We like to write pieces that are “timeless” as much as technology allows; that’s to say that the shelf-life for the articles we publish are way longer than those of many other publications. We want to underline this specifically when presenting the SMBs webinar series for several reasons:

These webinars are not a one-off event. Each episode fits in its particular slot as part of a well thought-out series of “lessons” that has the ultimate goal of educating the viewers as a whole. We expect the viewers will watch the whole series, at their own pace, on their own time. People that jump on any one webcast will be motivated to start back from lesson one and catch up to the most recent webcast.

As a 21-piece series that will span an entire year (and even more, as we are already planning industry specific sub-series to follow) we are counting on the fact that even people that will find out about this series towards the end will time travel back to the prologue and binge on all the episodes we present. This means that from an advertiser perspective, even the smaller investment of a single episode sponsorship will carry that value indefinitely, as long as that episode is online and it is consumed. The value, of course, increases exponentially for each subsequent level of sponsorship. 

ITSPmagazine will place a huge amount of resources in creating and marketing all of the episodes, from scripting the lessons to the the high level and popularity of the participants/educators; from the technology we utilize to stream, record and reply to the marketing investment to publicize the entire series. The unique structure of the series will allow us to promote individual webinars and 3-packs way ahead of the live stream event and well after the recording is published. The content will be relevant months after—if not years after—the live event. The company sponsorship will last with this investment on our end and will be seen and consumed as long as they are online. It is an investment with very, very long (and meaningful) tail.

Promotions have already started for the whole series and we are already getting sign-ups. The game is on and even sponsoring episode 15 today will get your campaign started. With sponsorship packages starting at just $500, we're making it very affordable and easy for your team to connect with this very important market segment.

Here's a sampling of roles and company sizes for the people registering for these webcasts:

- Security Consultant (1-20 employees)
- Security Director (20-50 employees)
- Network Admin (20-50 employees)
- IT Coordinator (50-100 employees)
- Security Consultant (50-100 employees)
- IT Security Risk Officer (50-100 employees)
- IT Partner (500-1,000 employees)
- IT Security (500-1,000 employees)
- IT Manager (1,000-5,000 employees)
- Information Security (5,001-10,000 employees)


SMB webinar sponsorship package options

 

Single SMB Webcast Sponsorship
($500 each webcast)

Deliverables:

  • Logo on event promotion page for the selected webcast

  • Logo on registration banner for the selected webcast

  • Logo on post-event summary page for the selected webcast

  • Logo in all of the newsletters promoting the selected webcast

  • Logo on a sponsor slide to be presented during the selected the webcast

  • A basic listing in the ITSPmagazine company directory that displays the webcast you are sponsoring

  • Mentions in social campaigns (LinkedIn, Twitter, Facebook) for the selected webcast

    * Your logo can link to any url on your website: your home page, a dedicated landing page (recommended), etc.


Themed 3-Pack SMB Webcast Sponsorship
(Fill out the form below to receive details)
 

Deliverables:

  • Logo on pre-event promotion pages for the 3 selected webcasts (individual webinar pages and the 3-pack promotion page)

  • Logo on registration banners for the 3 selected webcasts

  • Logo on post-event webcast recap pages for the 3 selected webcasts

  • Logo in all of the newsletters promoting the 3 selected webcasts

  • Logo on a sponsor slide to be presented during the selected the webcast

  • Logo in the sponsor acknowledgement section on the main SMB series page

  • Participate in 1 recorded podcast introducing the theme/topics for the selected 3-pack

  • A basic listing in the ITSPmagazine company directory that displays the 3-pack of webcasts you are sponsoring

  • Link to a marketing asset to be presented to the audience on the post-event summary pages (the 3 individual summary pages and the 3-pack themed summary page) and in your basic company listing in the ITSPmagazine company

  • Mentions in social campaigns (LinkedIn, Twitter, Facebook) for the selected webcasts


Supporting Sponsor for 10-Pack SMB Webcast Sponsorship
(Fill out the form below to receive details)


Deliverables:

  • Logo presented as a supporting sponsor on event promotion pages for the webcasts presented during the sponsorship period

  • Logo presented as a supporting sponsor on registration banners for the webcasts presented during the sponsorship period

  • Logo presented as a supporting sponsor on post-event summary pages for each of the webcasts presented during the sponsorship period

  • Logo in the sponsor acknowledgement section on the main SMB series page

  • Logo on a supporting sponsor slide to be presented during each of the webcasts delivered during the sponsorship period

  • Logo presented as a supporting sponsor in the newsletters promoting the 10 webcasts

  • Participate in 3 recorded podcasts discussing the theme/topics presented during the sponsorship period

  • Link to a marketing asset to be presented to the audience on the post-event summary page - one asset per webcast theme

  • Mentioned in each webinar as a supporting sponsor

  • 1 custom ITSP-managed webinar to promote their company / product / services in support of the SMB market

  • An advanced company listing for 6 months in the ITSPmagazine company directory that displays the collection of webcasts you are sponsoring plus all of the other benefits of the advanced company listing


Sustaining Sponsor for 21-Pack SMB Webcast Sponsorship
(Fill out the form below to receive details)
 

Deliverables:

  • Logo presented as a supporting sponsor on event promotion pages for the webcasts presented during the sponsorship period

  • Logo presented as a supporting sponsor on registration banners for the webcasts presented during the sponsorship period

  • Logo presented as a supporting sponsor on post-event summary pages for the webcasts presented during the sponsorship period

  • Logo in the sponsor acknowledgement section on the main SMB series page

  • Logo on a sustaining sponsor slide to be presented during each of the webcasts delivered during the sponsorship period (beginning and end)

  • Logo presented as a supporting sponsor in the newsletters promoting the 21 webcasts

  • Participate in 6 recorded podcasts discussing the theme/topics presented during the sponsorship period

  • Link to a marketing asset to be presented to the audience on the post-event summary page - up to two assets per webcast theme

  • Mentioned in each webinar as a supporting sponsor

  • 2 custom ITSP-managed webinars to promote their company / product / services: 1 to support of the SMB market—and 1 to support any other market you want to target

  • An advanced company listing for 12 months in the ITSPmagazine company directory that displays the collection of webcasts you are sponsoring plus all of the other benefits of the advanced company listing


Calendar of events

The general public view of the program can be found here:
https://itspmagazine.com/cybersecurity-for-small-medium-business

The full calendar of events can be found here:
https://itspmagazine.com/smb-cybersecurity-calendar-of-events


Memorandum of understanding
 

Purpose of the Sponsorship
This is a brand awareness and thought leadership sponsorship; it is not a lead-oriented program in the sense that ITSPmagazine is not committing to generate any specific number of leads nor will ITSPmagazine share any of the lead details with any sponsor. All lead-generating activity will be delivered via ITSPmagazine’s promotion of the assets provided via your sponsorship where we will link to the landing page of the asset you provide and you will collect the leads directly if the webcast participants are interested in what you have to offer. Refer to the sponsorship packages above for details of the asset promotions included in each package.
 

Participation as a Webcast Educator
Selection for the webcast participants/educators will be made by ITSPmagazine’s editor-in-chief independent of sponsorship. Participants/educators must be versed on the topic being presented and must be able to tell a good story surrounding the topic being presented; this is an educational series and our first and only objective is to help raise awareness for this important segment of the market. Sponsorship does not guarantee participation in any webcast. Sponsors may not participate in the session(s) they sponsor.


Contact us.
We will set up a conference call with you to strategize, plan, and get you started.

Sponsoring Company Name *
Sponsoring Company Name
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Which Package Are You Interested In? *
Which option best suits your goals and your budget?