Minneapolis, MN (January 11th, 2017) – OnApproach (www.onapproach.com), the leading provider of Big Data and Analytics for credit unions, is excited to announce Directions Credit Union of Sylvania, OH is the latest to join the collaborative Credit Union Data Integration and Analytics Platform after signing an agreement to implement the OnApproach M360 Enterprise.
“Data is the future of the financial services industry, and we are excited to have taken this step to implement OnApproach’s enterprise-wide data solution to enable a truly data-driven culture. Member satisfaction is our priority, and this solution will allow us to build relationships with our members in ways we never could have done”, said Dan Kubacki, Data Research and Analytics Manager, Directions Credit Union.
Since 1953, Directions Credit Union (asset size: $662 Million, core processor: D+H - Ultradata) has had a mission to help its members achieve their financial dreams. Financial institutions can no longer compete with big banks and fintech startups without prioritizing big data and analytics. As competition grows in the traditionally stable marketplace, Directions Credit Union realized the need to integrate data and unlock a single source of truth for enterprise analytics. While the financial services industry is facing unprecedented disruption and change, Directions Credit Union is utilizing OnApproach M360 Enterprise to make data-driven decisions and continue to successfully serve members for years to come.
“Our CUSO was formed to encourage collaboration and improve analytics across the entire credit union industry. With the addition of Directions Credit Union, the ecosystem continues to expand and provide improved opportunities for advanced analytics. We are excited to partner with Directions Credit Union and enable them to improve service to their members through data”, said Paul Ablack, CEO, OnApproach.
OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively. With OnApproach, credit unions can now harness the value of Big Data/Analytics through integration, advanced reporting, and predictive analytics. This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.
About Directions Credit Union
Directions Credit Union was founded in 1953 as St. Clements Credit Union. Over the years, the credit union has grown to become the one of the largest credit unions in the State of Ohio. Directions Credit Union has current assets of more than $660 million and over 75,000 members. There are 11 branch locations in the Toledo Area and 9 branch locations in Central Ohio. Directions offers a full array of financial services including savings, checking, investments, auto loans and leasing, mortgage and home equity loans, credit cards, personal loans, and business services. These offerings generally feature better rates and lower fees than traditional banks. Membership is available to persons who live, work, worship, attend school or volunteer in Wood, Fulton, Lucas, Huron, Ashland, Richland, Wayne, Knox, Tuscarawas, and Crawford Counties in Ohio and Monroe County in Michigan. To learn more about Directions Credit Union visit www.directionscu.org.