Men Advocating for Women Helps Everyone — Including a Business’ Bottom Line

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By Selena Templeton, host of DiverseIT

Selena Templeton chats with Rania Anderson, Founder and President of The Way WoMen Work, an organization that is dedicated to equipping male business leaders with the skills they need to intentionally advance women, international keynote speaker, executive business coach, and author of WE: Men, Women, and the Decisive Formula for Winning at Work.

I’ve interviewed about 50 people on this podcast over the last couple years and this one with Rania is probably the third that actually focuses on men, not women, when talking about diversity. That may seem a bit counterintuitive, but think of it in this way: if you have a panel of women talking about women to an audience primarily made up of women, you’re pretty much preaching to the choir – which means advocating something to people who already share your convictions about its importance.

Over the last couple of years, as Rania was doing research about women, she found that a lot of men were asking why people like her were always there to train and speak to women but never to men about how they could work more effectively with women — which led to writing her new book.

We’ve positioned [the subject of diversity] as ‘this will be helpful to women’ rather than talking about how men and women win together.
— Rania Anderson

When an organization is made up of executive teams that are “culturally and ethnically diverse,” their profits are 33% higher — and that number hits 43% when it’s at the board of directors level — which demonstrates a “significant correlation between diversity and performance.”

Rania and I talk about her company and her new book and, most importantly, she provides actual examples or templates or lines about what men can say or do in specific situations in the workplace to be allies to the women they work with. As Rania points out – and years of research backs up – men advocating for women helps everyone: the women, the men, and the business.

If we really want to move diversity into the 21st century, we have to rally the majority of people in the cybersecurity and technology industry, and that means men AND women, that means black AND white, that means neurotypical AND neurodiverse, etc.
— Selena Templeton

Tune in to hear Rania’s tips for giving gender-inclusive feedback, the importance of not being just a mentor but a sponsor, how to have more inclusive meetings, and why standard performance reviews often disadvantage women.



About Rania Anderson

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Rania H. Anderson is an international speaker, executive coach, founder of The Way WoMen Work, co-founder of a women's angel investor network, and a committed mentor. Sought after by Fortune 100 companies, entrepreneurs and leaders for her practical advice and tangible insights, she transforms the way men and women work, lead and succeed together. Rania is also the author of WE: Men, Women, and the Decisive Formula for Winning at Work and Undeterred: The Six Success Habits of Women in Emerging Economies

Find Rania on Twitter & LinkedIn.