A Conversation About SocialMedia Marketing For SMBs And Non-Profits

A conversation about SocialMedia Marketing for SMBs.jpg

By Ashwin Krishnan | Guest Host: The Cyber Society

In this podcast, Ashwin Krishnan converses with Daniel Gallant, the Executive Director of the Nuyorican Poets Cafe, about how a self-taught social marketer learned to adapt to the continually-changing seismic plates of the Facebook platform. Listen to the practical advice he has for fellow small and medium businesses (SMBs) and non-profit organizations that might be struggling with the same challenges he had to face.

Meanwhile, the discussion touches on the divide between the 'free' Facebook platform - which offers services that are conceived to appeal and retain users, such that they stay engaged and keep feeding a huge amount of personal data back in to the machine, while the ‘other' Facebook, the 'paid' one, can profit from businesses of every size by offering marketing solutions that gets more precise and valuable as time and interactions go by.

Head spinning? It's ok, listen up!


Daniel Gallant is the Executive Director of the Nuyorican Poets Cafe, the author of the short story collection Determined to Prove, and the recipient of a 2016 Eisenhower Fellowship. He is also a poet, playwright, theatrical producer, actor and teacher. His writing has appeared in the Wall Street Journal, Time Out New York, the New York Post and eight anthologies from Vintage Books, Applause / Hal Leonard and Theater Communications Group.

Daniel previously served as the Director of Theater and Talk Programming at the 92nd Street Y’s Makor and Tribeca centers. As an Eisenhower Fellow, he has explored how cultural organizations in Spain and Japan use innovative program and funding models to expand arts engagement.

Daniel also advises cultural organizations in the United States about how to use game theory and social media to broaden their impact, and he oversees Arts Japan 2020, an online initiative that celebrates Japan-related cultural programs in the United States.

His plays and monologues have been staged at venues including Central Park’s Summerstage, the 92nd Street Y, the off-Broadway DR2 Theatre, Dixon Place, New Dramatists and Theater for the New City. According to the Wall Street Journal, "Mr. Gallant has exploited expanding social-media tools to grow the cafe from a small, volunteer-led venue best known for weekly poetry events to a thriving arts center with partnerships across the city."

On Facebook: https://www.facebook.com/gallant.arts

On Twitter: https://twitter.com/Dansencrantz