Imagine for a moment you had a twin that you didn’t know about. A virtual copy of you that shopped where you shopped, read what you read, and was interested in exactly the same things you were. For all intents and purposes, this twin was you but with one big difference; this copy of you cared almost nothing about your privacy. Surprise! This copy of you exists and isn’t going away any time soon. So… now what? Well, for starters, you should read this Q&A between Jason Elrod and Sean Martin.