Dreamtime Barbie

What Could Be the Mysterious Reason Why Girls Are Not Interested in Tech Careers?

When a girl gets a Computer Engineer Barbie who needs the help of two boys to code, that sends a very clear message to her. Barbie may be modeled on life, but Mattel must realize that it needs to ensure that it models the doll on relevant, inclusive, diverse life.

And Then, Suddenly, Women Stopped Coding. What Happened in 1984?

From ‘Dreamtime Barbie With Her Cuddly Bear’ to ‘I Can Be Computer Engineer Barbie,’ we’ve come a long way in showing girls what they can aspire to. So why has the number of women studying computer science been steadily declining since 1984?